The five things bookers actually look for
- A clear, well-shot portrait — single subject, modern, well-lit
- One 60–90 second live video — front and centre
- Bio in 3 short paragraphs — not 800 words
- Recent credits — venues, festivals, brands
- Indicative price and what's included
Photo standards
- Shoot in landscape and portrait at the same session
- Update every 18 months — old photos undersell new acts
- Avoid heavy filters and busy backgrounds
- Include one performance shot with the audience visible
Video that converts
Bookers watch 30 seconds, max, before they decide. Lead with your biggest moment — chorus, drop, punchline — not the count-in. Real audience in shot, mixed loud.
"A booker has 12 enquiries to send. They will not watch your acoustic cover from 2019. Show them tonight's headliner."
Bio that earns the read
Paragraph one: what you do and who you do it for. Paragraph two: proof — the big credits, the streams, the awards. Paragraph three: what makes your live show specifically different. Cut the rest.
Credits and reviews
- List 6–10 standout credits, not everything
- Include 3–5 specific reviewer quotes with full names and event types
- Update after every notable booking
Pricing and packages
Publish a starting price even if you negotiate. "From £X" filters out enquiries you'd reject anyway and signals confidence. Offer 2–3 named packages (e.g. Duo, Trio, Full Band) — bookers love a menu.
Where the EPK lives
Your StageSide profile is your EPK — bookers can browse, message, quote, contract, and pay in one place. Keep one canonical version, link to it from everywhere else, and stop maintaining four out-of-date PDFs.
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