The 60–90 second rule
Bookers watch the first 15 seconds. If it holds, they watch to 60. Almost none watch past 90. Cut ruthlessly.
Two shots that convert
- Peak-energy dancefloor with visible crowd reaction
- Intimate acoustic moment (drinks reception, ceremony)
Show both. Bookers need to know you can do the loud AND the quiet moment. Videos that only show the peak get ruled out for weddings.
Sound is 80% of the impression
Record audio off the desk (line out from the PA) and sync it in the edit. Phone mic on a live gig sounds terrible and undoes everything else.
End card essentials
- Act name
- City / travel range
- Booking email or profile link
"If a booker has to open Google to find you after the video, you've lost them."
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