The same-week thank-you
Within 5 days: short email to the booker, two photos from the night, and one line: "Same slot next year — want me to pencil the date?" Simple, but almost no acts do it.
Pencil the anchor date
Corporate Christmas parties, summer parties and awards run on the same calendar week every year. Ask on the night: "Second Friday of December every year — should I hold it?" Then diary it.
Name the sign-off on the invoice
Invoice referencing the specific person ("Booked by Sarah Chen, Head of People, referred by Marketing team"). When Sarah moves jobs, your name goes with her, and when she leaves you know to reach out to her replacement.
The 90-day check-in
Three months after the event, drop a line with something specific: a new piece of promo, a testimonial from a similar client, or an availability slot. Not a pitch — a gentle stay-in-touch.
"The acts I book every year aren't the best musicians on my list. They're the ones who make my job easier."
Turn one-offs into repeats with StageSide's booking history.
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