About Catherine
Catherine Barba is a French businesswoman born 28 February 1973 in Rueil-Malmaison. She studied at ESCP Business School and began her career in digital commerce in the mid-1990s, working at OMD's internet department and later as managing director of IFrance. She founded CashStore in 2007, which she sold to Plebicom in 2010 with 500,000 users, and established the digital consultancy Malinea, sold to vente.privée.com in 2011. Since 2012, she has run Catherine Barba Group, assisting retailers with omnichannel strategy.
Photo: re:publica from Germany / Wikimedia Commons, CC BY-SA 2.0
Categories
FuturistDigital CommerceE CommerceMobile RetailOmnichannel StrategyWomen Entrepreneurship
Known for
- Digital retail and e-commerce
- Women in technology advocacy
- Omnichannel retail strategy
- Co-founder of Envi, a school for independents and freelancers
- Entrepreneur
- Business executive
- Digital commerce consultant
- Angel investor
- Technology
- Business
- Retail
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