About Don
American advertising executive and business author who founded Peppers & Rogers Group consulting firm with Martha Rogers in 1992. Studied astronautical engineering at the U.S. Air Force Academy (graduating 1972) and earned a master's degree in public affairs from Princeton. Early career included roles at advertising firms including Saatchi and Saatchi, Lintas, and Chiat/Day. Author or co-author of multiple books on customer relationship management starting with "The One to One Future" (1993), credited with influencing the CRM industry.
Photo: Cxspeakerstoc / Wikimedia Commons, CC BY-SA 4.0
Categories
SpeakerAuthorBusiness Leader / ExecutiveConsultant / AdvisorEntrepreneurBusiness StrategyCRMCustomer ExperienceCustomer RelationshipsMarketing
Known for
- Customer experience strategy
- Customer relationship management
- Business relationship building
- Direct marketing and sales techniques
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