About
Elfried Samba is known as a Community-Led Growth Expert and Butterfly 3ffect Co-Founder, with experience spanning media, storytelling, current affairs and culture. Co-Founder & CEO at Butterfly 3ffect and Chief Community Officer at IOCONIC. Previously, as the Global Head of Social Content at Gymshark, he played a pivotal role in growing the brand's fitness community from 1.5 million to 20 million within seven years. With over 120k followers and 4+ million weekly impressions on LinkedIn, Elfried has successfully built and nurtured a highly engaged community. He was recently Ranked #1 Most Influential LinkedIn Creator in the UK, #1 Most Influential Marketing and Social Media Creator on LinkedIn Globally and #4 Most Influential LinkedIn creator Globally.
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