About Jennifer
Jennifer Aaker is the General Atlantic Professor at Stanford Graduate School of Business specializing in behavioral science and marketing. Her research investigates what creates meaningful lives, how people value and use time, and how humor, beauty, and human connection contribute to well-being. She has authored or coauthored books published in more than twenty languages, including "Humor, Seriously" and "The Dragonfly Effect." Aaker holds leadership roles on multiple boards, including the Obama Foundation Advisory Board and the board of the Eat. Learn. Play.
Photo: Bader Howar / Wikimedia Commons, CC BY-SA 3.0
Categories
AuthorExpert / AcademicScientistArtificial Intelligence And Human InteractionBeautyBrand PersonalityConsumer PsychologyCross Cultural PsychologyHappinessHuman Connection
Known for
- Research on meaning and happiness
- Behavioral science
- Marketing research
- Humor research
- Time and money psychology
- Cultural psychology
- Brand personality research
Availability
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