About John
John Sculley (born April 6, 1939) is an American businessman who served as vice-president and later president of Pepsi-Cola before becoming chief executive officer of Apple Computer from April 1983 to October 1993. At Pepsi, he was recognized for developing the Pepsi Challenge advertising campaign in 1975, which helped the company gain market share from Coca-Cola through blind taste test advertisements. Apple recruited him to apply his marketing expertise to the personal computer industry.
Photo: Judae1 / Wikimedia Commons, CC BY-SA 3.0
Categories
Business Leader / ExecutiveEntrepreneurSpeakerBusiness LeadershipDigital MediaDisruptive InnovationMarketing StrategyPersonal ComputersTechnology Industry
Known for
- Pepsi Challenge advertising campaign
- CEO of Apple from 1983 to 1993
- Marketing executive at Pepsi-Cola
- Macintosh product development and marketing
- Marketing strategy and business leadership
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