About Jonah
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania. He has published over 80 articles in top-tier academic journals and authored four bestselling books: Magic Words, Contagious, Invisible Influence, and The Catalyst. His research examines why products, ideas and behaviors gain traction through word-of-mouth, how language influences persuasion, and what barriers impede organizational change.
Photo: Jonah Berger / Wikimedia Commons, CC BY-SA 3.0
Categories
AuthorExpert / AcademicChange ManagementConsumer BehaviorInfluenceNatural Language ProcessingPersuasionSocial TransmissionWord Of Mouth
Known for
- Research on social contagion and why products catch on
- Books on persuasive language and influence
- Change management and behavioral science consulting
- Natural language processing
- Consumer behavior analysis
Availability
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