Levi Roots

Levi Roots was born in 1958 in Clarendon, Jamaica, where he learnt to cook from his grandmother. He moved to London in the 1970s and settled in Brixton. From 1991 he made Reggae Reggae sauce in his kitchen and sold it from his back. He opened a 'Rasta'raunt' at the annual Notting Hill Carnival from 1991, which became a permanent feature. In 2006 he appeared on Dragons' Den, where he received £50,000 from Peter Jones and Richard Farleigh in exchange for 40% equity. The sauce was subsequently stocked by major retailers including Sainsbury's.