About Richard
Richard Montañez worked at Frito Lay starting in 1976 and rose to become a vice president at PepsiCo. He is credited with inventing the Flamin' Hot snack line in 1992, which grew into a billion-dollar brand including Flamin' Hot Cheetos, Hot Fritos, Hot Doritos and related products. He received multiple Chairman's Awards from PepsiCo leadership and retired from the company after 42 years in 2019. Montañez is known as the "Godfather of Latino Marketing" and has authored a book called Flamin' Hot: The Incredible True Story of One Man's Rise from Janitor to Top Executive.
Photo: COD Newsroom / Wikimedia Commons, CC BY 2.0
Categories
MotivationalAuthorBusiness Leader / ExecutiveEngineer / InventorBusiness InnovationLeadershipMarketingPersonal Development
Known for
- founding Flamin' Hot Cheetos and related snack products
- career rise from janitor to PepsiCo vice president
- Latino marketing innovation
Availability
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