About Sara
Sara Blakely created Spanx, a footless body-shaping pantyhose company, starting with $5,000 of her own savings. She launched the product in the two-billion-dollar male-dominated hosiery industry and sold over 50,000 pairs in the first three months, eventually generating $85 million in retail sales by 2005. Her product was featured on Oprah's Favorite Things list. She later created the ASSETS brand in partnership with Target to make shapewear more widely available.
Photo: David Shankbone / Wikimedia Commons, CC BY 3.0
Categories
EntrepreneurMotivationalBusiness Leader / ExecutiveSpeakerBrandingCorporate CultureLeadershipMarketing & SalesPhilanthropy
Known for
- Creating Spanx footless pantyhose
- Building a shapewear brand into a multi-billion dollar company
- Founding The Sara Blakely Foundation to empower women
- Appearing on The Oprah Winfrey Show and Oprah's Favorite Things
- Participating in The Rebel Billionaire: Branson's Quest for the Best television show
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