About
Sharmadean Reid MBE is known as an Entrepreneur, Investor, Consumer Trends Analyst and Changemaker, with experience spanning technology, innovation and digital change. Founder and CEO of The Stack World, Beautystack and the global phenomenon WAH Nails, Sharmadean’s mission to break down barriers for women through media and technology has established her as a leading voice in empowerment. In 2005, whilst studying at Central St Martins University, Sharmadean founded WAH Magazine, a fanzine aimed towards the new wave of street smart feminism and challenging misogyny in the hip-hop scene. WAH quickly became a community-building platform that resonated with a generation seeking a new narrative. After graduating, Sharmadean became a brand consultant for Nike, Asos and Arena Homme +, becoming the go-to voice to consult on street style and youth culture.
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