About Sheena
Sheena Iyengar is the S.T. Lee Professor of Business and Chair of the Management Division at Columbia Business School. She is recognized as an expert on choice and innovation. Her research includes the "Jam Study," which demonstrated how too many choices can reduce customer purchasing decisions and has influenced business thinking about choice overload. She has authored two award-winning books: "The Art of Choosing" (2010) and "Think Bigger: How to Innovate" (2023). Her TED Talks have been viewed 7 million times collectively.
Photo: Columbia Business School / Wikimedia Commons, CC BY 3.0
Categories
Expert / AcademicAuthorConsultant / AdvisorChoice And Decision MakingConsumer BehaviorCreativityInnovation MethodologyOrganizational Strategy
Known for
- The Jam Study research on choice overload
- TED Talks on choice and innovation
- The Art of Choosing book
- Think Bigger innovation method
- Business school teaching and consulting
Availability
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