About Will
Will Butler-Adams (born 11 May 1974 in London) is a British businessman and managing director of Brompton Bicycle Limited and Brompton Bike Hire Limited. He joined Brompton in 2002 at age 28, became director in 2006 and took over as MD in 2008. Under his leadership the company grew substantially from 27 staff with £2 million turnover to over 200 employees with £25 million revenue. Previously he worked for ICI (1997-2000) and DuPont (2000-2002) in manufacturing and project management roles.
Photo: Richard Masoner / Cyclelicious from Santa Cruz, California , USA / Wikimedia Commons, CC BY-SA 2.0
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Known for
- Managing director of Brompton Bicycles
- Growing Brompton Bicycles from 27 to 200+ staff
- Increasing Brompton Bicycles turnover from £2 million to £25 million
- Leading an expedition up the Amazon River in 1995
- Summiting Aconcagua in 2000
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